Quick Answer: Why Did Yahoo Buy Tumblr?

Yahoo acquired Tumblr (2013) During the acquisition, Yahoo’s CEO was Marissa Mayer and Tumblr’s CEO was David Karp. The aim behind this acquisition was to increase page views a month to Yahoo. It was expected that the combination of Tumblr and Yahoo will grow Yahoo’s audience by 50% and traffic by approximately 20%.

What did Yahoo buy Tumblr for?

Verizon is selling Tumblr, the blogging social network that Yahoo purchased for $1.1 billion, to the owner of WordPress for a small sum.

Why did Yahoo and Tumblr fail?

The main reason Tumblr never worked out is that the platform never figured out a way to turn its large user base into ad dollars. Tumblr suffered from lack of ad-product innovation, eclipsed by Instagram and then Snapchat; management collision with Yahoo; and multiple sales reorganizations in recent years.

Did Yahoo lose money Tumblr?

In 2016, Yahoo wrote off its Tumblr investment as a $230 million loss and hinted that the actual loss could be nearly the entire $1 billion.

What killed Tumblr?

What plagues the internet today hit Tumblr hard and early. There were the inevitable copyright problems and spam and security problems and product problems. And the content itself, which started as edgy, got rather gnarly, from self-harm sites to neo-Nazis to what really tanked Tumblr: sex.

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Is Tumblr shutting down 2020?

31 March 2020: The app will no longer be available for download. Service to existing users and subscribers will continue until July 1, 2020, at which point the app will be shut down. Subscribers who are still active at that time will receive a refund.

Why was Tumblr ruined?

The sex ban came after Apple banned Tumblr’s app from the iOS App Store due to reported child pornography. While addressing the child pornography concerns was of course pressing, Tumblr’s users couldn’t get over the site-wide ban that ruined a massive section of the website.

Does Yahoo still own Tumblr?

In 2013, Yahoo bought Tumblr for $1.1 billion. But Yahoo ultimately wrote off much of Tumblr’s value. Verizon took over Tumblr in 2017 when it acquired Yahoo. Then, this week, Automattic, which owns WordPress, took over Tumblr for an undisclosed amount and brought on about 200 staffers.

How is Tumblr doing now 2021?

Tumblr website traffic decline Tumblr’s total web traffic is on the decline—January 2021 is down by 20.5 million visits from January 2020 —and not even the COVID-19 lockdown could drive visitors back to the once-popular blogging platform (SimilarWeb, 2021).

How much money has Tumblr lost?

Just a few years ago, the site was worth $1.1 billion. That means under the stewardship of Yahoo and Verizon, Tumblr has lost a whopping 99.8 percent of its value.

What company owns Yahoo?

Blogging platform Tumblr is reportedly being sold for less than $3 million — a mere fraction of the $1.1 billion spent to purchase the website over five years ago. Tumblr’s current owner is Verizon, who took over the platform when it acquired Yahoo in 2017.

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Will Tumblr be sold?

Verizon has agreed to sell Tumblr to WordPress owner Automattic Inc. for an undisclosed amount, The Wall Street Journal reports. Verizon, which first acquired Tumblr in 2017 after it purchased Yahoo, started to explore a sale earlier this year.

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