Question: Who Will Acquire Liveramp?

On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million.

Does Acxiom still own LiveRamp?

“LiveRamp is a category creator. The Company also announced that it has transferred the Acxiom brand to IPG and changed its name to LiveRamp Holdings, Inc. as of today’s market close. Beginning tomorrow, October 2, 2018, its common stock will trade under the ticker symbol “RAMP” on the New York Stock Exchange.

Is LiveRamp a DMP or DSP?

Our neutrality allows you to pick the partners you want to work with while maintaining the ability to identify your target audiences accurately.

Who owns Acxiom?

The Company also announced that, subject to the close of the AMS transaction, it will be transferring its stock exchange listing from NASDAQ to the New York Stock Exchange (NYSE) effective October 2, 2018, at which point its name will change to LiveRamp Holdings, Inc., and its common stock will begin trading under the

Does LiveRamp own data?

Today, LiveRamp’s main product is called IdentityLink. It enables companies that own data (including the company that is now named Acxiom) to use their algorithms to match hundreds of identifiers for any individual, and enrich it with third-party data.

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Who are LiveRamp competitors?

Top 10 LiveRamp Alternatives & Competitors

  • Mailchimp All-in-One Marketing Platform.
  • Terminus ABM Platform.
  • ActiveCampaign.
  • Demandbase ABM Platform.
  • 6sense ABM/ABX platform.
  • HubSpot Marketing Hub.
  • Pardot.
  • CallRail.

What is the best demand side platform?

Top 10 List of Demand Side Platforms (DSP)

  • MediaMath.
  • Amazon (AAP)
  • DoubleClick.
  • LiveRamp.
  • Choozle.
  • TubeMogul.
  • BrightRoll.
  • AppNexus.

Is LiveRamp a SaaS?

(commonly LiveRamp), formerly known as Acxiom Corporation, is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.

What is the biggest DSP?

PocketMath is the world’s largest, self-serve, mobile advertising platform for buying programmatic real-time bidding (RTB) inventory.

Is LiveRamp a good company?

91% of employees at LiveRamp say it is a great place to work compared to 59% of employees at a typical U.S.-based company. People here are given a lot of responsibility. Management is honest and ethical in its business practices.

Why did IPG buy Acxiom?

“ We want to ensure that Acxiom can stay focused and delivering on its core business, so we are being very thoughtful about how and when we engage them, as well as how we’ll bring new services and products to market,” wrote Philippe Krakowsky, chief strategy officer for IPG and chairman and CEO of IPG Mediabrands, who

Where does Acxiom get its data?

Q: How does Acxiom collect data? A: Acxiom’s data consists of publicly available information, information from surveys and data from other providers. While all of our data collection complies with laws and industry best practices, our marketing data adheres to an even higher standard.

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Who is the CEO of Acxiom?

Chad Engelgau serves as Acxiom’s President and Chief Executive Officer, providing strategic leadership to the organization, which focuses on helping brands better use data, identity and technology solutions to understand people and create growth for their businesses.

What is LiveRamp safe haven?

LiveRamp Safe Haven enables omnichannel data and audience collaboration in a neutral, permission-controlled, privacy-first environment to ensure the safety and security of data while delivering the highest possible matches between partners.

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